As the University of Maine’s director of public affairs, John shifted the department’s orientation from that of a traditional public information and publications office to one focused on strategically integrated communications, marketing, and external relations functions to advance the university’s strategic plan.

Within four years, public opinion polls showed double-digit increases in the university’s reputation and in public support for increases in funding and university-based research. Guided by integrated advocacy, UMaine achieved increases in enrollment, greater donor giving and state support, and voter approval of multiple bond referenda for capital improvements and research funding.

John joined Maine’s state university system in 2002, where he led the development and implementation of successful student recruitment and legislative advocacy initiatives. Out-of-state applications increased by 17 and 14 percent among the first two high school cohorts targeted by the recruitment initiative, while the advocacy network recruited more than 6,000 self-enrolled members.

Joining the University of Arkansas in 2010 as its senior university relations officer, John and his team led strategic communications and marketing initiatives that contributed to increased student enrollment, donor support, and a six-place improvement in the US News national rankings over a three-year period.

At Dartmouth’s Geisel School of Medicine, as part of his work assessing and modernizing communications programs, Gary created an innovative digital and social media communications plan in order to more effectively engage and motivate key constituents to action.

Results included application increases six times the national average, greater student diversity, record fundraising, and also higher national peer assessment scores that elevated the medical school into the U.S. News and World Report’s Top 20.

As Associate Vice President for Communications and Marketing at the University of South Carolina, Gary evaluated communications, branding and engagement needs at the flagship university and the eight-campus system, and implemented a plan to raise regional and national awareness of the University’s strengths, support student recruitment, and demonstrate the university’s impact in communities.

He directed one of the first-ever university brand perception studies with National Public Radio’s audiences, establishing core messages and two campaigns nationally to promote programs of excellence. Gary also led development of the “Impact” campaign, which centered on demonstrating the university’s role as an education, economic and health engine for the state’s communities. Post-campaign research showed an increase in opinions about USC’s quality and prestige, as well as on the value of the university’s work to its region.

These campaigns helped the university enjoy record increases in student applications and quality. They also accelerated private giving, and helped maximize public funding support during the economic recession and recovery.

Gary’s work creating and implementing the strategic communications and engagement plan for the University of South Carolina’s $1 billion capital campaign has been instrumental to its ongoing success. Gary created the Campaign name, “Carolina’s Promise,” and led the market research and testing of naming and core messaging with key constituent groups.   He also developed the campaign’s digital marketing presence and integrated content plan for the University system. This included spearheading the effort to transform the on-line giving platforms and donor experience.

As Principal of St. Joseph Catholic School in Fayetteville, Arkansas, Marcia led the school through the Arkansas Non-Public Schools Accrediting Association’s seven-year re-accreditation process. She and her leadership team used the experience they gained through that process to develop their application for the U.S. Department of Education’s National Blue Ribbon Schools program. Their efforts paid off: in 2014 St. Joseph was selected as one of 50 private schools in the U.S. to be named a National Blue Ribbon School.

Marcia melded her understanding of media, marketing, and politics to form, in 1994, ELECTORAL COLLEGE Sportswear & Accessories, a small business that produces and sells, under the trademarked brand name ELECTORAL COLLEGE, a line of affinity-wear that mimicked the products and designs of real colleges. Her tagline: “America’s Original Party School!” In 2000 Marcia appeared with Katie Couric on NBC’s “Today” show for a feature story on her business. Since then Marcia has been interviewed by scores of print and broadcast reporters for stories about her concept and business, which continues to market online.

Ann has worked closely with the University of Alaska President and administration to develop a strong and growing advocacy program to garner public support for the state system’s goals and legislative agenda. She developed advocacy strategies and outreach programs to mobilize stakeholder and policymaker support for UA’s state budget requests, successfully linking the value of higher education and research to the needs and future of Alaskans and the state’s economy.

Over the past twenty years, Ann has focused on bringing state capital budget funds to the university. Recent successes of these efforts includes an $88 million Life Science Teaching and Research Facility, a dueling Biological Sciences and State Virology Lab facility, and deferred maintenance funding to support the institutions’ aging facilities.

Most recently, Ann orchestrated very successful joint advocacy efforts between two sister campuses to provide over $200 million in state funds for two major engineering facilities. Part of her stakeholder strategy involved using social media to engage and rally stakeholders. She also developed and provided readily accessible advocacy tools and updates to help advocates directly and personally appeal to policymakers to support the university’s funding requests. Not only did this effort produce state funds to construct both facilities, but also provided visible evidence of collaboration between two rival universities.

Ann has recently focused efforts on securing private funds to support students and programs, particularly those related to the multifaceted engineering field. In recognition of her career success, Ann regularly provides seminars to businesses, chambers of commerce, and not-for-profit organizations on legislative advocacy. She also wrote a guide on the process and practice. In her spare time, Ann loves to travel and renovate properties, and has recently taken up sailing on her 15 foot ‘pocket-boat’ appropriately named ‘Tenacity”.

Through proactive media outreach and exceptional relationships with national reporters, Clinton has placed research and clinical care stories in every major U.S. news outlet. At Vanderbilt, Clinton built the national news operation, attracted reporters from the New York Times, CNN, NBC, CBS, ABC and other outlets to campus. Over a four year period, Vanderbilt’s national earned-media placements grew from an average of 200 per year to more than 800 annually. In 2004 he created and led Vanderbilt’s first medical journalism fellowship, introducing national reporters to the university’s experts in autism, creating a lasting reputation for the university as a leader—and media resource—in autism research.

At UNC he created social media accounts that quickly grew to become the top 20 among all U.S. hospitals and led the strategy for social media outreach to news media. He partnered with the development team to highlight the UNC burn center during several high-profile industrial accidents. The concentrated and targeted media efforts led to increased donations and greater visibility for the center.

At UAB, Clinton reorganized media efforts, shifting the focus from reactive media relations to proactive media outreach, maximizing social media to target specific audiences. He revamped the social media strategy and Twitter followers grew from 1,200 to more than 11,000 with an exponential increase in engagement.

For the UAB School of Medicine, Clinton led web design strategy for more than 100 websites, including total reconstruction of strategic sites that integrated video and written content aimed at engaging donors, patients and prospective faculty and students.

Over the course of his UMaine tenure, Joe played a key role in the evolution of the university’s communications paradigm from a focus on news communications to a coordinated strategic messaging effort involving emerging and traditional communications channels. These efforts helped foster meaningful public and private support for that land-grant university, ensuring its ability to serve constituents statewide.

At Providence College, Joe led the college’s brand development initiative, and has managed the integration of that new brand identity, including creative expressions, into college communications. His PC creative team has won numerous brand communications design awards, from CASE and UCDA, for outstanding integration of a new brand identity into messaging related to student recruitment, private fundraising, and alumni engagement. Effective, consistent communications have been central to the college’s momentum in these key areas, including a record number of admission applications and rapid progress on Our Moment: The Next Century Campaign for Providence College, a $140 million comprehensive campaign targeted for completion in conjunction with the institution’s 2107 centennial.

David and his marketing agency team helped Bentley University transform its identity from that of a regional business college to a high-visibility, national university. Working with the leadership of Bentley, David and his colleagues led the development of a unique, multifaceted partnership with TIME, Inc., to put Bentley into the national spotlight. The editors of TIME cohosted the annual Bentley Leadership Forum from 2005 through 2010 that brought newsmakers and thought-leaders to the Bentley campus. The program’s Tomorrow25 competition featured a group of extraordinary high school juniors from around the world to be honored before the TIME editors and high-profile leaders each year, as well as in the pages of TIME, as part of Bentley’s national branding campaign.

In 2007 and 2008, David’s marketing agency worked with the University of Maine System to create the first system-wide, integrated, out-of-state recruitment marketing initiative. All seven UMS campuses participated in this research-based, strategic and creative campaign and direct marketing program, targeting high school juniors in the Northeast. The initiative resulted in significant increases in out-of-state applications—17 percent and 14 percent respectively for the high school cohorts that were the focus of the two-year pilot program.

David has served on the Business Advisory Council for the University of Southern Maine’s School of Business for over 20 years and chaired the Council during the period when the School successfully achieved AACSB accreditation.

Economic and community development have been at the heart of David’s work for over 25 years. His agency created the highly popular campaign theme and slogan, “Maine. The Way Life Should Be,” which has built tremendous brand equity and “pride of place” for Maine.

As a higher education advocate, Ben achieved numerous victories in funding, regulation, and positioning the institution as an expert resource. While at the University of Maryland University College, state funding for the institution increased almost four-fold and the university received its first-ever capital budget project. Ben played an important role in raising the college’s profile as an institution called upon by government officials and key congressional staff members to provide expertise on issues ranging from financial aid to educating the military to cybersecurity. In recognition of the institution’s growing reputation, Congress twice asked the university’s president to testify on policy matters.

Ben offers a sharp perspective in finding the strengths, weaknesses, gaps, and redundancies within any process. With years of experience in analyzing large data sets and developing multi-billion dollar budgets, the machinery of government is very familiar territory to him. His program analysis team has made improvements to the distribution of economic development funds, the management of workers’ compensation exposure, and the use of data to better manage overtime costs and staffing allocations. Soon, they will launch online community-based indicators which will transform the way County leaders make policy and budgeting decisions. The initiative is being viewed as a model for our public institutions to replicate.

Ann has played a key role in institutional branding and multimedia content development for the positioning, recruitment and advancement efforts of numerous colleges and universities.

For Wheelock College, she introduced the theme “Inspire a World of Good,” which continues to be a part of the school’s brand. She worked with the Department of Nurse Anesthesia at Virginia Commonwealth University to create a theme and brand platform that would fit with VCU’s master brand, “Make It Real.” She rewrote all of the landing pages for Iona College as part of its website re-launch, leveraging its new theme, “Move the World.” She played a similar role with William Paterson University, writing key sections of their website, integrating their new brand theme, “Will. Power.”

Ann served as part of the marketing team charged with elevating Bentley University’s position as a national leader in business education. The communications strategy included shining a spotlight on the research and scholarship of Bentley’s faculty. Over a number of years, Ann interviewed more than 40 faculty members, edited video content for the university website, and created a long-running advertising campaign in TIME magazine.

Working with the brand marketing team at University of Southern Maine (USM), Ann was engaged in a major redesign of the University’s website in 2010 and has continued to develop online content for the university. She has written a range of marketing and recruitment materials, including the undergraduate viewbook. She works with marketing, advancement and alumni teams to create e-newsletters, student, faculty and alumni profiles and stories, email campaigns, and other ongoing communications.

Kris is well known among policymakers and community leaders for launching innovative programs. She worked with former Wisconsin First Lady Sue Ann Thompson to establish the Wisconsin Women’s Health Foundation and went on to serve as the organization’s first executive director. Together they tapped a group of doctors and other health-care experts to develop the concept for a statewide non-profit, and the Wisconsin Health’s Health Foundation – the first foundation devoted to women’s health in the country – was born. Now, 18 years later, the Foundation has grown to serve all 72 counties in Wisconsin, taking its programs of education and preventative health care into small and large communities across the state.

For more than a decade, Kris has served as the key federal advisor to the President of the University of Wisconsin System and the Board of Regents, its governing body. The University of Wisconsin System is made up of two doctoral universities, 11 comprehensive four-year universities, 13 UW Colleges liberal arts transfer campuses, and a statewide UW-Extension. The UW System is one of the largest systems of public higher education in the country, serving approximately 180,000 students each year and employing more than 40,000 faculty and staff statewide. She has helped shape federal legislation by getting bills introduced or amended, and regulations modified. She has drafted testimony, monitored legislative activity and, most importantly, developed strong, credible relationships that make her a strong, articulate advocate for higher education. Said a colleague of her work, “We appreciated your helpfulness as we dealt with confusing and difficult federal legislation. When we felt distraught and completely blocked, you always had a strategy to help us find a way forward.”